What if creating content and building genuine connections on LinkedIn didn't require hours of dedicated time?
In Part 1 of this conversation on the Time Billionaires podcast, Ashley Faus, Head of Lifecycle Marketing at Atlassian and author of Human Centered Marketing, reveals how she builds her professional presence while literally at the gym, in 5-10 minute micromoments throughout her day.
Rebecca and Ashley explore the expansive definition of content (it's not just 20-page ebooks), why commenting is the lowest barrier to entry for building relationships, and how to curate your LinkedIn feed intentionally by following people 1-2 steps ahead of you instead of chasing influencers who are 50 steps ahead. Plus, Ashley shares why you should never show up on LinkedIn the way you'd never show up in real life, by immediately trying to sell something.
What You'll Learn:
If you want to build genuine professional connections on LinkedIn without dedicating hours to content creation, curate a feed that actually serves your goals, and leverage micromoments throughout your day to engage authentically, this episode gives you the tactical framework to start commenting and connecting today.
Timestamps:
01:37 - Redefining content: It's not just 20-page ebooks
03:00 - Driving outcomes with humans, not creating assets for clicks
04:15 - The relatability factor: You're not that special (and that's good)
05:30 - Why everything's been said, but not by you, in your way
06:45 - The importance of context in making advice actionable
10:15 - Learning from adjacent fields and adapting insights to your context
11:30 - How lack of context creates unnecessary controversy
12:45 - How to curate your LinkedIn feed intentionally
14:45 - How the LinkedIn algorithm rewards your engagement patterns
Get in Touch with Ashley!
Website: https://ashleyfaus.com/
LinkedIn: https://www.linkedin.com/in/ashleyfaus/
For more insight on making the most out of the small moments in your day, follow Rebecca and the Time Billionaires Podcast on LinkedIn!
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