5-Minute Content Breaks: Quick & Impactful Engagement with Ashley Faus — Part 1

What if creating content and building genuine connections on LinkedIn didn't require hours of dedicated time? 

In Part 1 of this conversation on the Time Billionaires podcast, Ashley Faus, Head of Lifecycle Marketing at Atlassian and author of Human Centered Marketing, reveals how she builds her professional presence while literally at the gym, in 5-10 minute micromoments throughout her day.

Rebecca and Ashley explore the expansive definition of content (it's not just 20-page ebooks), why commenting is the lowest barrier to entry for building relationships, and how to curate your LinkedIn feed intentionally by following people 1-2 steps ahead of you instead of chasing influencers who are 50 steps ahead. Plus, Ashley shares why you should never show up on LinkedIn the way you'd never show up in real life, by immediately trying to sell something.

What You'll Learn:

• Why content isn't just long-form assets, it's the Slack messages, emails, and comments you already create daily
• How to shift from creating assets that drive clicks to creating connections that drive outcomes with real humans
• Why context matters more than novelty, and how sharing your specific situation helps others filter advice through their own lens
• How the LinkedIn algorithm rewards engagement and why your feed quality is entirely within your control
• Why commenting without selling builds relationships faster than any pitch ever could

If you want to build genuine professional connections on LinkedIn without dedicating hours to content creation, curate a feed that actually serves your goals, and leverage micromoments throughout your day to engage authentically, this episode gives you the tactical framework to start commenting and connecting today.

Timestamps:

01:37 - Redefining content: It's not just 20-page ebooks

03:00 - Driving outcomes with humans, not creating assets for clicks

04:15 - The relatability factor: You're not that special (and that's good)

05:30 - Why everything's been said, but not by you, in your way

06:45 - The importance of context in making advice actionable

10:15 - Learning from adjacent fields and adapting insights to your context

11:30 - How lack of context creates unnecessary controversy

12:45 - How to curate your LinkedIn feed intentionally

14:45 - How the LinkedIn algorithm rewards your engagement patterns

Get in Touch with Ashley!

Website: https://ashleyfaus.com/

LinkedIn: https://www.linkedin.com/in/ashleyfaus/

For more insight on making the most out of the small moments in your day, follow Rebecca and the Time Billionaires Podcast on LinkedIn!

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